The Charm of Africa has always attracted the world of designers. The challenge of reinterpreting highly handcrafted objects has always been an issue for those willing to capture the soul of this continent. It is however in the third millennium that we feel the need to bring authentic “Made in Africa” products into the luxury fashion market allowing a new way of dressing, where cultures “mix and mash” in a melting pot of proposals with a highly innovative impact.

The mixture of cultures and lifestyles gives birth to a highly innovative and joyful product where handcraft meets technical skills and tradition meets innovation. It is this correct balance between irregularity and research that proposes a new way of dressing, free from status symbols, suitable for the contemporary world’s consumers.

The desire of new ideas, unique products and ethical behaviour is explored through an Ethiopian collection with a perfect balance of handcraft work and fashion-appealing details as well as innovative usage of traditional materials for contemporary objects.